A CONTEMPORARY AND RESPONSIBLE FASHION BRAND ENCOURAGING YOU TO CURATE YOUR WARDROBE CAREFULLY. WE OFFER VERY SELECTIVE PIECES.

DAMA studio aims to create exciting, effortless clothes that are long-lasting and go beyond seasons. Each collection builds on the previous collection to develop a world of timeless pieces that can be appreciated for years, swapped between friends, and reinterpreted to express individuality.

The designer draws inspiration from her heritage and cultural roots, seeking to revive traditional techniques and forgotten artistry through a modern lens. The garments pay homage to all women, serving as an exploration of fresh design aesthetics deeply rooted in cultural values. The pieces combine craftsmanship and attention to detail, with voluminous silhouettes and sculptural forms. Celebrating the essence of contemporary femininity. Every piece is handcrafted with care and dedication.

Our dedication to sustainability extends to our production methods. The majority of our collections are conceived, crafted, and brought to life within our Bolzano studio, using fabrics made and produced in Italy. We take pride in our commitment to locality.

For larger-scale productions, we collaborate with handpicked local tailors and small-scale production partners in our vicinity, maintaining our focus on supporting the local economy. Moreover, we prioritize the use of regionally sourced fabrics whenever possible, with a strong emphasis on using OEKO-TEX certified materials.

This conscientious approach plays a crucial role in reducing our carbon footprint, marking a meaningful step toward preserving our environment.

DAGMAR GRUBER. The face behind DAMA.

Dagmar Gruber decided to launch her brand in 2022 in her hometown Bolzano, Italy. After having studied and worked for international labels in New York (Proenza Schouler), London (Ralph and Russo), and China. Growing and experiencing diversity, enables her to bring knowledge and skills to DAMA studios.

EFFORTLESS PIECES. TIMELESS STYLE.

RESPONSIBLY SOURCED, LOCALLY PRODUCED

We design each of our collection with the intention of creating pieces that can be passed down through generations. Limited quantities made by a person for a person. DAMA doesn’t support mass stock and production beyond needs. If an order comes through the online shop, that garment will be produced especially for that client.

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HANDMADE IN ITALY