DAMA studio is an assemblage of clothes with a focus on contemporary yet timeless design, local production and responsibly sourced materials. Each piece is made by caring hands in Italy and we only produce in limited quantities.

The essential white shirt

A white shirt is more than just a staple — it’s the quiet foundation of a thoughtful wardrobe. With its clean lines and understated elegance, it offers endless styling possibilities: worn buttoned up with tailored trousers, layered under knits, or casually tucked into jeans.

At DAMA, we consider the white shirt an everyday essential that balances structure with ease. Ours is crafted in a traditional camiceria in Florence by a small team of skilled women who continue the legacy of Italian shirtmaking. The result is a refined silhouette that feels both timeless and modern.

Its versatility lies in the details: a crisp collar, a slightly oversized cut, and a fluid drape that flatters without effort. Whether worn for work, weekend, or something in between, a well-made white shirt is an indispensable companion — seasonless, enduring, and always appropriate.

Explore the white shirt